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#1 2015-12-08 07:10:11

Registered: 2015-10-08
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The Reasons We Choose Brand Adidas Among Other Sports Brands

According to ESPE and other American media report, the end of the beginning of the year when Adidas Regain D'énergie Homme France will renew its ten-year, 250 million dollars shoes endorsement contract with NBA star Derrick Rose. The bid is scary. it is far more than the price Rose wage contract with Chicago Bulls (five-year with 94 million dollars). It is called the rare "lifetime contract" in professional sports world. It is worth taking a moment to flag the fact that LeBron James and Kobe Bryant shoes endorsement contracts with Nike are respectively seven-year, 93 million dollars and five-year, 45 million dollars.

What makes Adidas Forum Mid Homme Discount do such big stake on Rose? People in the industry said, Rose is the unique NBA superstar against James and Kobe's popularities in Chinese market. But it is afraid that this is a one-way talk. Based on the data released by NBA official, Kobe's jersey sale volume is the first for many year in China, and only James' may exceed it. What is the reason why Adidas contents to bet on Rose's career without difficulties is no choice. Because Adidas Group's basketball star is far falling behind Nike from quantity to quality.

NBA's hottest stars are signed by Adidas Jeremy Scott Wings 2.0 Homme Boutique now, including LeBron James and Kobe Bryant. In fact, Adidas had an era when were capable of interfering with Nike magnificent stars scenery. If back time and walked on Wangfujing Street, you would notice Adidas huge billboard that advertised NBA stars Tracy McGrady, Gilbert Arenas, Kevin Garnett, Tim Duncan and Chauncey Billups. The five were hottest in NBA, however, injuries, ages and something imponderable dissolved the all-star team. Nowadays, in Adidas, only Rose and Howard can contend with Nike all-star cast, the latter now is NBA active leading center.

What makes Adidas fall behind Adidas Porsche 550 Homme Chaussures Original is that Adidas have not expanded its basketball stars team with business value early when its stars are old. But, it is not Adidas should examine. After all, buying stars is the problem of money. The most significant factors should Adidas pay attention is German company culture and the radically distinct of thought patters in basketball cultures between Adidas and Nike.
In actually, Adidas and Nike performance are no different on their faces for regular sports fans. Compared with Nike apparent technique, such as "flying line" on the shoe upper, Adidas core technique of A3 is very implicit, it is hidden in the sole. For non-professional sports fans, Nike technique is not only a new technology, but a new design element, and Adidas technique is different to perceive. Furthermore, from the day when it was born, basketball is not other than American street culture, and therefore, basketball shoe should hold more design factors and highlight individuals to meet customers' demands.

Currently, Adidas Porsche Sport II Homme Outlet basketball star brand has established three main and stable series: LeBron James series, Kobe Bryant series, and perennial Michael Jordan series. Unlike Nike, Adidas was planning to pursue the image "Basketball Team, Basketball Brothers" ceremoniously from 2008. It is reasonable, but the problem is that this kind of practice is exceeding the concept of five stars' shoe "brothers".



2015-12-08 07:10:11

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